Skip to content


The Field Guide to Experiential and the Metaverse

How the Metaverse is forever shifting the future of events and experiences
For enthusiasts, the Metaverse is set to create a paradigm shift in how we create and consume experiences. For skeptics, it’s a fantastical pipedream, a place to waste money on imaginary real estate deals, or — even worse — a sign that technology is taking us one step closer to a dystopia where we live our entire lives online, with no time for genuine human interaction. Explore how the Metaverse will change:
  • Music & Entertainment. Big-name artists’ avatars perform to pre-recorded music, taking advantage of the opportunity to pull off instant costume changes in wildly imaginative settings.
  • Art & Theater. VR and AR give artists, galleries, museums and other cultural institutions a new medium for experimentation.
  • Fashion & Retail. Luxury brands are always on the lookout for new ways to attract new customers — even people who might not be interested in purchasing a physical version of their products.
Enter your email above and join us in the Metaverse.