2026: EXPERIENTIAL HAS ARRIVED
Monday
Monday, Jun 22
Tuesday
Tuesday, Jun 23
Wednesday
Wednesday, Jun 24
Unofficial day of XP
Thursday, Jun 25
Friday
Friday, Jun 26
Doors in 5 Tours: Your VIP pass to the Coolest Cannes Activations
We’re touring the most interesting, effective, and talked-about activations in Cannes — with an experiential lens. The good stuff. The smart stuff. The stuff worth seeing in person. No lines. No waits. VIP access and a tour type for everyone.
In partnership with LinkedIn
Doors in 5 Tours: Your VIP pass to the Coolest Cannes Activations
We’re touring the most interesting, effective, and talked-about activations in Cannes — with an experiential lens. The good stuff. The smart stuff. The stuff worth seeing in person. No lines. No waits. VIP access.
In partnership with LinkedIn
In partnership with Factory360
Women in XP Land: Tour, Talk, Dinner
A curated experience for senior level women shaping experiential: a tour of standout work and an off-the-record conversation in partnership with MAS. An intimate (and fun as hell) dinner with smart company, curated by XP Land and Factory 360.
Doors in 5 Tours: Your VIP pass to the Coolest Cannes Activations
We’re touring the most interesting, effective, and talked-about activations in Cannes — with an experiential lens. The good stuff. The smart stuff. The stuff worth seeing in person. No lines. No waits. VIP access.
In partnership with LinkedIn
Waitlist
The Business of XP Brunch at Canva Beach
The original. Thank you very much.A state-of-the-state conversation on experiential now — where the industry stands, where the opportunities are, and what the people building it need to know next. An editorially curated lineup of the smartest people in XP, with sharp takes, no 45 minute panels, and a clear-eyed look at the business of experiential now.
In partnership with Canva
Waitlist
XP Next: The Future of Experiential @ LinkedIn
This is the future-of-XP conversation. The next era, the next models, the next expectations, and the next wave of ideas shaping how experiential evolves from here. If our Business of XP Brunch is about where we are now, let’s raise a glass to where we’re going.
In partnership with LinkedIn, CVENT, and Braindate
Senior level brand leaders only
Friday I’m in Love: A Love Letter to Experiential
A one-day love affair with experiential at COLLINS, in partnership with Verb. Part field trip, part salon, part sensory journey, this is not another panel or party. It’s a love letter to experiential — to the people who make it, the emotion it creates, and the magic that happens when taste, story, and human connection come together in the right setting.
In partnership with Collins
