XP LAND @ CANNES
 
 
June 22 - 26 | Cannes, France

2026: EXPERIENTIAL HAS ARRIVED

Cannes is crowded. The yachts are full. Everyone suddenly cares about experiential. Cute.
We’re here to make Cannes actually useful for the people building brand experiences for a living. We’re here to gather the gatherers to connect, collaborate and yes, commercialize.
 
Building off of what we started last year, XP Land is creating a sharper, smarter, more experiential-forward way to do Cannes — with curated tours, real matchmaking, and gatherings designed for the people shaping what’s next in IRL.
 
And, officially unofficially: we’re declaring Thursday the Unofficial Day of XP in Cannes.

Monday

Monday, Jun 22

Tuesday

Tuesday, Jun 23

Wednesday

Wednesday, Jun 24

Unofficial day of XP

Thursday, Jun 25

Friday

Friday, Jun 26

LinkedIn Cannes

Doors in 5 Tours: Your VIP pass to the Coolest Cannes Activations

We’re touring the most interesting, effective, and talked-about activations in Cannes — with an experiential lens. The good stuff. The smart stuff. The stuff worth seeing in person. No lines. No waits. VIP access and a tour type for everyone.

In partnership with LinkedIn

LinkedIn Cannes

Doors in 5 Tours: Your VIP pass to the Coolest Cannes Activations

We’re touring the most interesting, effective, and talked-about activations in Cannes — with an experiential lens. The good stuff. The smart stuff. The stuff worth seeing in person. No lines. No waits. VIP access.

In partnership with LinkedIn

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In partnership with Factory360

Women in XP Land: Tour, Talk, Dinner

A curated experience for senior level women shaping experiential: a tour of standout work and an off-the-record conversation in partnership with MAS. An intimate (and fun as hell) dinner with smart company, curated by XP Land and Factory 360.

LinkedIn Cannes

Doors in 5 Tours: Your VIP pass to the Coolest Cannes Activations

We’re touring the most interesting, effective, and talked-about activations in Cannes — with an experiential lens. The good stuff. The smart stuff. The stuff worth seeing in person. No lines. No waits. VIP access.

In partnership with LinkedIn

XP and Canva Cannes

Waitlist

The Business of XP Brunch at Canva Beach

The original. Thank you very much.A state-of-the-state conversation on experiential now — where the industry stands, where the opportunities are, and what the people building it need to know next. An editorially curated lineup of the smartest people in XP, with sharp takes, no 45 minute panels, and a clear-eyed look at the business of experiential now.

In partnership with Canva

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Waitlist

XP Next: The Future of Experiential @ LinkedIn

This is the future-of-XP conversation. The next era, the next models, the next expectations, and the next wave of ideas shaping how experiential evolves from here. If our Business of XP Brunch is about where we are now, let’s raise a glass to where we’re going.

In partnership with LinkedIn, CVENT, and Braindate

Collins Cannes

Senior level brand leaders only

Friday I’m in Love: A Love Letter to Experiential

A one-day love affair with experiential at COLLINS, in partnership with Verb. Part field trip, part salon, part sensory journey, this is not another panel or party. It’s a love letter to experiential — to the people who make it, the emotion it creates, and the magic that happens when taste, story, and human connection come together in the right setting.

In partnership with Collins

Come find your people. See the work that matters.
Experience Cannes with an XP lens.