XP Land Field Guide: Experiential and Social Media
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If an experience happens in the woods and no one Instagrams it, did it even make an impact?
When you deliver an amazing experience,attendees will naturally want to share it with their friends. Uncover how social media can drive experiential success, including:
The art & science of building hype
How to appeal to Gen-Z tastemakers online
Stats, facts & news you can use
Influencer marketing’s irreplaceability
Kick-ass success stories from past brand events
"Social media has led to the renaissance of events. Today, every design decision is made with the attendees’ phones in mind — we treat every guest as a content creator and incentivize ambitious and creative posting. By seeing others’ work and the spectacle entailed, we elevate creative event making to ever more ambitious realms."
— Sam Bompas, Director at Bompas & Parr Studio Ltd.